QCA
Quarterly - Volume 2 - Issue 4 Winter 1999
Conversations with Richard Bone
(Interview conducted by Diane Sward
Rapaport)
Richard Bone is arguably
one of America's finest and most innovative
underground electronic, ambient music
composers. Since 1991, he has released 11
recordings on his own label, Quirkworks
Laboratory Discs, including
Electropica (1998) and
Coxa (1999). The music is
relaxed, lyrical, evocative and jazzy, with
rhythms derived from mambo and bossa nova
styles. It's the kind you might play on quiet,
sensual evenings.
Richard Bone's abstract,
darker and experimental music, such as
Spectral Ships (1998) and
Etherdome (1999), is found on
Portland, Oregon's Hypnos Label, owned by Mike
Griffin, which specializes in recordings of
ambient minimalism, electronica, sound poetry,
and sonic experimentalism.
Rapaport: Why do you release your two
labels?
Bone: I wanted to delineate my rhythmic
compositions from the more floaty, ambient,
rhythmless music that the radio program Hearts
of Space likes to play. Mike Griffin is a
great businessman who loves experimental
atmospheric music. It is easier for him to
promote a genre that includes more that a
dozen artists, than just one
individual.
Rapaport: What characterizes ambient
music?
Bone: All my music is keyboard controlled.
There are no other instruments. And a few
years ago, I even cut out my vocals. I also
use libraries of sampled instruments and
rhythm sections from early 60's jazz
recordings. I love piano trios from that era.
My album Coxa is
dedicated to Cal Tjader, Rudy Van Gelder,
Creed Taylor and Dave Pike.
Rapaport: How do you promote your
records?
Bone: When I started Quirkworks, I got a copy
of New Age Voice
magazine, sent for their list of radio
stations and mailed a copy of my first
record, Quirkwork, to the
entire list. A few played it; then people
began requesting it; and some small
underground mail order houses started carrying
it.
Then I got my hand on
every new age magazine I could find and sent
out discs to every reasonable promotional or
distributional source and stayed open to every
possibility. Eventually I got picked up by
Backroads Music, a catalog devoted to New Age
music.
Today my mailing list is
up to 300 radio stations and dozens of
magazines. I just keep blanketing them with my
music. If you keep doing what you love long
enough and with enough integrity, people will
begin to notice.
When I released my
latest album, Coxa, I
decided to hire an independent radio promotion
marvel, Ed Bonk, to help out. Although many
stations that play new age music are already
familiar with my name and music, I felt the
need for a little extra follow through. Ed
helped make Coxa go to
number 6 on the New Age radio charts and
keep it on the top ten for over 6 months.
When I signed with
Hypnos, I asked Mike Griffin to funnel my
royalties back into promotion and
distribution.
Rapaport: What has your presence on the
internet done for your career?
Bone: The Internet is a great word of mouth
medium, especially for those of us who have
niche followings. It makes it so easy for
people to find us. One friend turns on
another. The web helps create a buzz for my
music. If someone hears a song on the radio or
at a fan's house, they can go to my web site
and learn about by background and find out I
have made music my career.
When I started getting
e-mails from fans in Europe saying, "We're so
glad you are still releasing music," I
discovered I have a loyal following there. It
started when I was signed to Survival Records,
a small London label in the eighties that
eventually became a subsidiary of Chrysalis. I
never would have started connecting with that
following if it weren't for my presence on the
Web.
Rapaport: Who designed your web
site?
Bone: One day I had an e-mail from a fan named
Marleen. She had just heard the song
Cancion Del Arco -- the first
cut off of my album Metaphysic
Mambo -- on the radio program
Echoes, which specializes in
ambient music. We became e-mail friends. One
day she wrote that she would like to set up a
web site for me so people could find me more
easily. (http://mkmk.com/bone/)
[You can also find Bone on
www.hypnos.com/bone.]
Rapaport: What is your ambition?
Bone: My goal is to be the best human being I
can be and hopefully the music will reflect
that. I've learned not to put my focus on the
end result, but on creating a piece of music.
I don't worry about what it is going to do, I
appreciate the creative moment I'm in and try
to let everything else take care of
itself.
Being an artist is my
dharma. I know in my heart of hearts that that
is what I'm here for. Nor is there a question
that I will succeed, but I don't worry about
how famous I will get. My only concern is to
do the best work I can. I won't deny that I
want recognition, but I won't feel like a
failure if I don't attain it. It's not a goal.
My dharma will take me to where I'm suppose to
be. I don't mind being a cult artist because
my music isn't for everyone. I've always been
happy when people genuinely like my music. I
try and set my sights realistically. I'm going
with the river's flow.
In the great
metaphysic
hall of
alchemy I close my
mambo
eyes. A
mercurial
beta
movement infuses
the spirit.
Rhythms
pulse with a
white light. Tap
for
a
dark beat
everything is
echo.
Beta
to stay
here to hear from
another
world .
Richard Bone, Liner
Notes:
Metaphysic Mambo
(1996)
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Rapaport: How do you find combining being a
creative person and a business
person...
Bone: I practice mindfulness -- being fully in
the moment, whether I'm creating, doing
business or meditating, but I think of myself
more as an artist, not a business person. I do
mail the CDs. I get records to the
distributors, I correspond with fans because I
believe that these activities mean that I am
being responsible to my art and to my dharma.
There's no separation.
Rapaport: Do you have a hard time collecting
from distributors?
Bone: They have always paid me without my
having to beg. I've never been screwed. I
don't know what that feels like. If you
approach people with honesty and integrity,
they will return it. But it is also true that
I use my intuition to stay away from people
who present negative colors. That's why the
universe gave us intuition: to pay attention.
It's just so obvious. Why do people have such
a hard time listening to their inner voice?
Call it karma: you get back what you put
out.
Rapaport: Do you have advice for other indie
artists?
Bone: Many independent artists (myself
included) do not take into account how
important graphics are. The old A&M CTI
recordings all have a similar look and feel.
It's so cool. Every Hypnos recording, no
matter by what what artist, has a recognizable
graphic style. The last two albums on my label
now have a coherent design that will help
people identify my more rhythmic, lyrical
side. The covers have a similar layout: glossy
black background, my name centered in the
yellow at top, followed by the album title in
red and then a wonderful and colorful
rectangular water color by my friend, artist
Jim Szarkowicz. They stand out. They make you
want to open them up and listen to the
music.
Rapaport: How do you make your
recordings?
Bone: My studio is in my home. I use an
ENSONIQ 1 for my main controller and I MIDI
that up to a floor to ceiling rack of sound
modules from Roland, Korg and Proteus.
Everything I compose is mixed direct to a TEAC
DAT recorder. Then I go to an ear I respect,
Anthony, at Reel to Real, a neighborhood
studio, and we assemble the tracks in the
sequence I want and adjust the level and the
time between tracks. Then the recording goes
off to QCA for mastering.
Rapaport: Why is mastering
important?
Bone: For me, mastering is what happens after
you have finished a painting. You have to
trust someone to put a good frame around it
and provide the finishing touch. Once I'm done
with an album, I have no perspective left.
I've heard it about 6 gazillion times. I need
to turn it over to an objective ear.
Dave Davis, QCA's engineer, is
someone I can completely trust. When he got my
first record to master, he called up and said,
"My god, I'm a fan of yours. I know how this
piece is supposed to sound." He gave it the
punch it needed, that rumbling low end hum
some of the cuts need. He made sure one cut
wasn't thin and another bottom heavy. He's a
genius at what he does and I'm honored to work
with him. He is the reason
Coxa was so radio friendly.
He just mastered my latest release,
Distillation, which is an
anthology of older recordings. Yet again, he
has given these tracks renewed life.
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